PulpNation is a house label created by BEAMY – an award-winning multi-disciplinary design agency headquartered in Shanghai, with offices in Singapore and New York. Committed to create meaningful brands and retail experiences led by strategic design across disciplines such as print, digital and environments, the team has always wanted to set up a space solely for inspirational and creative expression. We are moving towards this new direction in the fall/winter of ‘14.
成亮创意成立于上海，专为国际品牌进行跨界设计与策划，现已有新加坡和纽约的分公司。多年来，一直希望能有机会打造可以激发人们思想和创造力的空间。今年秋冬，团队正朝着这个新的概念和目标前进…… 我们把这个独立品牌称为纸浆国度。
Lil'Pulp got up on his feet,
and noticed another figure.
As he attemped to lie back,
he felt this sense of security.
Yet, his silhouette voiced out
"There isn't much space in here
for the two of us, why don't
you head out for a walk,
I need some air..."
And so, Lil'Pulp left
with much uncertainties
What will tomorrow be like
and the day after
and......
纸浆人站起来后，
发现了另一个自己。
他尝试躺回去的那一瞬间，
觉得好有安全感。
可他的轮廓却对他说
“这里的空间十分有限，
你出去走走吧，
我想透透气……”
于是，纸浆人
离开了另一个自己
他前方一片未知
明天会是什么样的
还有明天的明天
还有……
